Nakamura.ke 中村家 Mobile Kitchen


glow-in-the-dark RAMEN SHOP EXPERIENCE

Atlanta Tour : January 30 - Mar 2, 2019

The great mystery of the Nakamura … debuted in ATLANTA in Jan 2019 before making stops around the globe.

glow in the dark ramen - nakamura.ke - atlanta, ga
glow in the dark ramen atlanta nakamura.ke
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The world's FIRST glow-in-the-dark ramen shop.


An unprecedented, immersive dining experience showcasing high-end glow-in-the-dark food & drink, folklore, and storytelling, created by award-winning chefs & designers. Debuted in early 2019 at 2 locations in Atlanta, GA.

Each location featured the signature Nakamura.ke Mobile Kitchen lumen-ramen experience: a pre-ticketed, glow-in-the-dark dinner for up to 6 guests (SOLD OUT) plus public access to a tandem bar / restaurant serving a list of lumen cocktails.

 
 
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We built a completely off the grid, immersive ramen bar…

served over 1000 bowls of lumen ramen, and held six weeks of Nakamura.ke nightly parties to launch the first two chapters in the book of Nakamura.ke.

Many thanks and congrats to our wildly talented partners Zoo as Zoo and Bompas & Parr, our chef partners 8arm, and our sound and digital partners the Sound Table and HUGE INC.

 
 

(click through image for photo credit)

 
 

NIGHT PARADES {OF BENEVOLENT DEMONS}

Jan 30-Feb 16, 2019 at Space2 / the Sound Table

HOUSE SPIRITS {OF THE ENCHANTED ZASHIKI}

Feb 20-Mar 02, 2019 at 8arm / INK bar

 
 
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NAKAMURA.KE ON SOCIAL


click through each image for original Instagram post // image credit

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NAKAMURA FAQ


 

What is THE Nakamura.Ke Mobile Kitchen?

The Nakamura.ke Mobile Kitchen is a mobile dining experience showcasing high-end glow-in-the-dark food and cocktails created by award-winning chefs and designers.


Unlike a typical bar or club, the Nakamura.ke {House of Nakamura} is a totally immersive dining experience including theatrics, storytelling, art, and folklore.

AFTER ITS DEBUT IN ATLANTA, WHERE IS IT GOING?

Nakamura.ke plans to make stops around the globe; unfortunately, these dates + places have not been announced yet. Sign up for the Nakamura.ke Newsletter (scroll up) to be the first to know the shop’s next move!


WHO CREATED IT?

Dashboard US: Nakamura.ke Founder, Managing Partner 

Zoo as Zoo: Nakamura.ke Founder, Chief Creative

Bompas & Parr: Nakamura.ke Lumen Menu Developer

8 arm: Chef/Owner, Nhan Le, Nakamura.ke Executive Chef with Skip Engelbrecht & Duane Kulers

the Sound Table: DJ/Owner, Karl Injex Nakamura.ke Night Parades Sound Curator

Taria Camerino: Chef / House Spirits Desserts @ Enchanted Zashiki

Frank Nitty: Designer / Animator

Huge Inc: Tech partner - Nakamura.ke Night Parades

NinePound: Nakamura.ke Mobile Kitchen Fabricator


How does it work?

If you’re lucky enough to get a ticket, here’s the deal :: the ticketed dining experience in the mobile kitchen will last 30 minutes. When purchasing a ticket, guests will select a specific date and 30 minute time slot. Each ticket reserves one seat at the mobile kitchen for one 30 minute meal (and one full experience). The kitchen seats six people at a time; thus, guests may purchase up to 6 tickets per time slot.


When should I get there / how long should I stay?

If you hold a dining ticket, please arrive on site at least 15 minutes before your selected time frame. Upon arriving, you will be greeted by members of the Nakamura family and learn of their story as they explore the menu.


What is Nakamura.Ke about?


Five hundred and nine years ago at the turn of the century, human records show the first sighting of the Nakamuras—a family of yokai. They lived harmoniously amongst us, running their family ramen business at night to serve other yokais. Their secret recipe was very popular amongst the spirits. During their busy nights, the restaurant would turn into a carnival, so rowdy that sometimes the festive commotion even reached human senses.

On one fated night, a formidable storm swept through town and engulfed everything in its path. The rising moon casted an ominous shadow on barren earth. The following morning, the Nakamura’s parents went missing. Their mysterious disappearance left their offspring in a frenzy. With the absence of an overhead figure, business took a consequential toll. There was no choice but to close shop indefinitely. 

All of the children went separate ways in an attempt to build a new life for themselves.

Years after, as the screen faded and the dust began to settle, the Nakamura children reunited at the old ramen shop to commemorate their parents. The memorial carried on peacefully until the stove suddenly turned on by itself. Produce started glowing. Utensils started vibrating vigorously, beckoning to be held. The children followed the illuminated objects as they moved through the kitchen. Something was trying to show them their parent’s process of ramen making.

It dawned on them that remnants of their parents' spirits still lingered on by way of their legacy—the secret recipe. They realized that unless they mastered it, they would lose the little that was left of their parents too. Determined, they decided to open the shop again. Every full moon or so, the noodle would glow brightest and the children’s dream would come so close to manifestation, only to watch the light dim back down again.

To this day, the parents' whereabouts remains a mystery. But fruitless results don’t waver their faith. The Nakamura children and their mobile kitchen embarked on a lifetime search, chasing after the brightest full moon around the globe in hopes of a reunion with their parents.


The Nakamura.ke family, art, and story — created by Zoo as Zoo.
Nakamura.ke kitchen and experiences curated and produced by Dashboard U.S.


Who created the menu?

Developed by London’s Bompas & Parr, all items at Nakamura are made with natural ingredients by this award winning global experiential kitchen. The food is prepared onsite at Nakamura by the chefs of 8arm (lead by Executive Chef, Nhan Le, supported by Duane Kulers and Skip Engelbrecht); all cuisine and beverage are designed with a lumen aspect that heightens the senses.

* There will be gluten-free and vegetarian options available.

* All guests must be 18 or older.

 
 


PRESS

 


Grab Luminescent Dumplings and Cocktails Starting Wednesday in the Old Fourth Ward - Eater Atlanta

Glow-in-the-dark ramen and cocktails are on the menu at this immersive pop-up - Lonely Planet

A RESTAURANT HAS JUST STARTED SELLING GLOW-IN-THE-DARK RAMEN AND IT LOOKS INSANE - Twisted

Preview: A Glow-In-The-Dark Art, Food, Cocktail, Parade And Music Experience - ArtsATL

Glow-in-the-Dark Ramen Set to Light Up the World - Tally Press

A glow-in-the-dark ramen shop makes food that looks like something out of an alien world - PressFrom (Australia)

Ada Ramen Glow In The Dark Pertama di Dunia, Tertarik Mencoba? - kumparanFOOD (Indonesia)

Il ristorante che serve ramen fosforescente - Wired (Italy)

World’s First Glow-In-The-Dark Ramen Bar Opens To Illuminate Your Taste Buds - Design Taxi

A glow-in-the-dark ramen shop makes food that looks like something out of an alien world - Insider Magazine

Sensorial dining experiences taking food to the next level - d360 Magazine

BIOLUMINESCENT RAMEN POP-UP IGNITES NEW FOOD CRAZE - Globetrender Magazine

Atlanta’s glow-in-the-dark ramen pop-up, Nakamura.ke, gets a second location - Atlanta Magazine

The Essential Food and Dining Events to Attend in January - Eater Atlanta

Nakamura.ke serves bioluminescent food and drink - LSN Global

Feed Your Senses - JEZEBEL Magazine

The Dining News That Shook Atlanta in 2018 - Eater Atlanta

Glow-in-the-dark ramen, geoengineering and more - JWT Intelligence

Questo ramen si illumina - GQ Italy

Bioluminescent Ramen Illuminates the Old Fourth Ward This Winter - Eater Atlanta

The world’s first glow-in-the-dark ramen pop-up is debuting in Atlanta - Atlanta Magazine


Questions / Press contact:
hannah@dashboard.us

 

Thank you to Kate McLeod, Chintia Kirana, Louise Shaw, Nathan Culver, Nikki Webber Allen, Mitzi Malone, Toni Pentecouteau,
In Kyoung Chun, Richard Harker, Josh Gregg, Katherine Dirga, Andrew & Giannella Wilson, Doug Shipman, Craig Cameron, Dana Haugaard, Allie Bashuk, and Mailchimp for your donations and support of this project!